Monday, April 26th, 2010, Posted in Business-to-Business Marketing by Dean
We recently completed an exciting new promotion for Stena Line which involved delivering 120 boxes of doughnuts to 120 of their clients and prospective clients across Northern Ireland in one day.
The reaction we got from doing this activity was something to behold. We got so many smiles and thank yous from people throughout the land as they received their little surprise to brighten up the day.
Coordinating this activity was a lovely challenge. Some of the locations just didn’t exist on Sat Nav so a little ‘back to basics’ style driving was in order. The team got to see some of the most remote spots in NI and thoroughly enjoyed their challenging task.
We thought this was such a powerful tool that we did the same thing for ourselves using delicious branded cupcakes from Marshmallow Grove. From this activity we received 3 bookings from delivering 30 gifts as well as the e-mail and contact info for 30 individuals we’d like to speak to.
Compared to sending a normal mailing or handing a flyer out on the street we found this activity to generate us the most return for a business-to-business activity. We simply identified the customers we’d like to work with and sent them something nice in person to introduce ourselves… easy and cost-effective.
Doing a little self promotion for I Love Mondays
