Client: AER Lingus
Agency: PML

2 branded Segways used for this campaign promoting the £9.99 offer from Aer Lingus. Our guys were fully branded too and really stood out in the crowd.

On other days walking billboards were used alongside traditional media such as billboards.

Client: ANIC
Agency: Morrow Communications

We used 2 Branded Segways and Brand Ambassadors to launch a Software Professional Course at graduations taking place at Queens, Jordanstown and Magee in Derry.

We also formed part of the press launch for the Course alongside the course director.

Our team were trained to explain how the course works and how someone could sign up for financial support to take part in the course.

Client: BBC Children in Need

6 Segways operated by trained Brand Ambassadors out and about on the streets of Belfast at various times of the day and week during the month of October. We handed out over 40,000 flyers which resulted in over 200 people taking part in either a Bungee Jump or Abseil raising money for BBC Children in Need. The event raised over £15,000 for the charity.

We also had Pudsey Bear out on a Segway for a PR shot and to raise awareness for the event as well as having him abseil off the BBC Building in Belfast which has been used in news footage 2 years in a row for the campaign.

Client: Belfast Chamber of Commerce
Agency: Ardmore Advertising

We were one of a select few promotions taking place during the Tall Ships Festival this year in Belfast. Each day of the festival we had 2 Segways and 2 Brand Ambassadors encouraging people to continue into the city to check out the shopping and attractions available there. Most of the activities around the festival were happening outside the main centre so it was crucial to have a way to tell people about what else the city had to offer. People saw us as tour guides and spent most of the time approaching us instead of us having to approach them.

Client: Belfast Metropolitan College

Working directly with BMC we created awareness around their ‘Embracing Enterprise’ event. 4 Seaways were used to hand out chocolate coins and engage with students about attending the event.

Segways were able to circulate throughout town and visit the various campuses to search out students.

Client: Belfast Visitor & Convention Bureau
Agency: Ardmore Advertising

I Love Mondays have been involved in a number of campaigns for BVCB in the last couple of years. Our first project was the Belfast Shopping Festival. Each week for a month we had a team out and about in various parts of Belfast promoting the festival.

Recently we’ve been working on a Roadshow promotion for BVCB promoting Christmas Shopping in Belfast in over a dozen locations. In each we’ve had 2 Seaways and 2 Brand Ambassadors on foot handing out Belfast Shopping Maps and informing consumers about the range of shops available.

Client: Belfast Welcome Centre
Agency: Ardmore Advertising

We’ve represented the Belfast Welcome Centre on several occasions. Most recently we were hired to promote their in store shopping and direct people to their website by using a free entry competition.

Promoting the Welcome Centre on Segways is ideal as we’re able to show case the promotion on the branding, hand our offer flyers and actually direct people to the Centre.

Client: Belfast Zoo

A nice little job telling families about a great deal at Belfast Zoo. The team spent a few days wondering the streets of Belfast accompanied by a stilt walker brightening up people’s day to give them a special discount voucher for the Zoo.

Client: Brand Belfast
Agency: LJK Communications / Ardmore Advertising

This was an exciting and proud event to be part of helping launch the new brand for Belfast.

I Love Mondays were hired to provide branded Segways, a Brand Ambassador impact team to hand out balloons and form part of a photo shoot. We were also assigned to welcome people attending a launch event at the Waterfront Hall in Belfast.

Our team formed part of several articles in the press which followed.

Client: Centra
Agency: PML

Not a Segway in sight for this campaign. I Love Mondays got their skates on and hit the streets of Belfast. 2 glamorous Brand Ambassadors on roller blades signposted people towards their local Centra Store highlighting lunch time offers.

Client: Citizens Advice Bureau
Agency: Levy McCallum

The I Love Mondays team have formed part of the National Minimum Wage Campaign for two years in a row now. Our goal was to distribute little business cards with a central number encouraging people to call and find out if they are being paid the right amount. Our Promotional Girls also formed part of their PR Photo Shoot.

Client: FG Wilson
Agency: Fire IMC

We’ve been hired 2 years running to help promote FG Wilson at the various college campuses in Belfast. Our main role was to engage with students and direct them to a careers fair stand and answer some basic questions about FG Wilson.

Segways and impact teams were used to distribute flyers and grab attention for the brand. We covered university areas in Jordanstown, Queens, Coleraine and Derry.

Client: First Trust / AIB
Agency: Morrow Communications

I Love Mondays Segways and Brand Ambassadors were used to signpost students to sign up for a Student overdraft at their local First Trust Branch.

Segways and staff were branded which made for a very effective visual promotion of the offer.

The promotion also included a free ASDA student survival kit if students signed up for the overdraft. Our team were trained to inform students about the options available. Using the Segways the team were able to move off when an area became quiet and quickly find more students to engage with.

Client: Galgorm Resort & Spa

4 Brand Ambassadors also known as ‘The Mondaylovers’ interacted with people going to the Ireland Rugby games at Croke Park. They were backing up a TV and billboard campaign inviting people to ‘Find the Galgorm Ghost’ on their website to be in with chance of a free weekend break at the Manor. They also promoted a very exciting mid-week offer. One result in so far is that they had 15 bookings in 1 day as a result. We had to negotiate the rule of ‘No Flyers’ in Dublin by splitting our time between several smaller towns in Dublin like Dun Laoghaire and Malahide as well as capturing target market at pubs near the venue.

Client: Grafton Recruitment
Agency: Poster Management Limited / Vizeum

I Love Mondays have been hired on a number of occasions to represent Grafton Recruitment. On one occasion we were set the task to attract individuals into a Grafton Recruitment branch in Newry. We received excellent feedback about this and have since been hired several times to do something similar for other branches.

During Halloween we handed out toffee apples to target market while also handing out flyers to promote the various branches.

Client: Halfords
Agency: PML

I Love Mondays Impact team was used to launch a brand new Halfords store in Belfast. We gave out mini catalogues and signposted shoppers to the new store. We also encouraged them to take part in a competition being run in store.

Client: Jobserve

The team were hired to promote a Jobserve recruitment event at the Europa Hotel using Roller-bladers which accompanied Ad-bikes, banners and press.

Client: Junction One

A recent addition to our product portfolio. I Love Mondays were asked to produce 20 recorded Vox Pops of people in Ballymena and Belfast City Centre. We stopped people from various backgrounds to get their opinions on the shopping experience at Junction One. This was then edited and put together on a DVD for the Client to analyse. This was an exciting job which allowed us to see get first hand feel for what people think of advertising and what they’d really like to experience when shopping. We’ll be doing a lot more of this in the months to come.

Client: Limavady Council

Working directly with Limavady Council we signed the people of Belfast up for a free entry draw for a weekend stay at the Roe Valley Hotel in Limavady. The message really stood out as seeing a promotion for another borough in Belfast was quite unusual.

We were stopped on many occasions because people were curious and interested to know what Limavady was up to in Belfast!

Client: Lisburn City Council

The I Love Mondays team lead the way in a ‘Key to the City’ parade honouring Dr Janet Grey MBE on behalf of Lisburn City Council.

The Segway led an unusual mix of Cyclists, Horse Drawn Carriage and school children through the streets of Lisburn which got a lot of attention.

Client: Northern Irish Tourist Board
Agency: Fire IMC / IPM / AV Browne / PML / MCI

Our first campaign for NITB ran from the beginning of July to the end of September 2008. This involved having 6 Promotional Staff and Branded Segways in Dublin 4 days a week. We also had 2 Promotional Staff and 2 Segways touring throughout Ireland visiting various tourist destinations alongside a branded motorhome.

Since then we have handed out a promotional DVD and Ferrero Rocher sweets to Belfast cab drivers for their ‘Taxi’ campaign. We had Tim McGarry from Give My Head Peace fame on a Segway for a press launch for the campaign.

Client: NTF

The National Task Force hired us to promote an under age disco in Bangor called Club Innocence. We used a number of Segways to tell secondary school young people about the event over a couple of weeks. The Segways were an excellent way to grab the attention of teenagers and a way to cover a lot of ground in a short period of time. We tailored the promotion to be in key areas at the time when most students would be on the move and easily identified.

Client: Olio Restaurant

We worked directly with Olio Restaurant to launch their new menu and offer. We worked closely with the team to come up with the best times to be working to get the most from their spend and to get in front of their target market which tended to be out and about at lunch time.

Client: Open + Direct Insurance
Agency: LJK Communications

Our first Segway campaign was helping them to launch a new branch of Open + Direct in Coleraine. 2 Segways were used to hand out helium filled balloons, sweet and special offer flyers in conjunction with a launch event at the branch.

Recently we conducted an Open + Direct Roadshow where we used Segways and Brand Ambassadors along side May McFetridge and a Balloon Modeller to visit every branch in Northern Ireland. We covered 15 locations in 4 days and handed out 100’s of toffee apples. We also signed up over 250 people to a free entry competition.

Client: PSNI - Get Home Safe
Agency: Fire IMC

I Love Mondays targeted concert goers at the Odyssey over a period of weeks during Christmas and New Year. Our objective was to get people to think about how they were getting home that night and to make sure they had a plan.

The Segways provided a way for our team to interact and engage with young people out for the night. The Segways were also used for the press launch of the campaign where we had the then Mayor of Belfast – Tom Hartley and Criminal Justice Minister – Paul Goggins having a go on our personal transporters.

Client: Spirit Health Club

We worked directly with this client to increase take up of gym membership. We had Segways out at peak times of the day to make maximum impact i.e. Before 8am in the morning to get people coming to work from trains and buses, etc.

The team worked closely with the Membership Manager and Gym Manager to monitor progress and impact of the campaign. The promotion resulted in several memberships.

Client: Stena Line

We’ve represented Stena Line on two separate occasions now. The first job we ever did for them was spending Christmas and New Year asking their passengers to fill in customer service questionnaires. This involved having a team of Brand Ambassadors at their venue from 6:30 in the morning right up to Christmas Eve and included Boxing Day and New Years. We completed 1000’s of questionairres under freezing conditions and managed a 100% attendance during the period. We were also asked to promote some recent offers by promoting in foot handing out promotional flyers in Belfast.

Client: The Meadows Shopping Centre

An exciting campaign promoting a Super Hero Day at the Meadows. Our guys dressed in Superman tee’s helped get lots of people to visit the centre for a fantastic day for the family where they were greeted by all sorts of superheros and attractions. The team focused in on families and the centre was buzzing all day as a result of our promotion.

Client: Translink / Metro Fridays
Agency: Ardmore Advertising

I Love Mondays represented Translink two years in a row when promoting their Student Discount Travel Card where we influence students to attend a stand at Fresher’s week. We helped them reach target numbers each day.

We were also involved in longer campaign for the Translink Metro service called ‘Metro Fridays’. We had Segways and Promotional staff out every Friday for 3 months giving out an offer booklet which allowed Metro Friday customers the opportunity to travel for £1 and avail of numerous discounts in various Belfast stores and restaurants.

Client: Ulster Bank Festival
Agency: Fire IMC

We had 4 Segway branded up with different images and took to the streets of Belfast to promote the upcoming Festival at Queens.

The team handed out over 20,000 event programmes and other specific event flyers during the campaign and covered key areas such as Botanic, City Centre, Dublin Road and Lisburn Road.

People saw us as where to go to get a programme!

Client: Ulster Cancer Foundation

We supplied staff for Ulster Cancer Foundation fundraising days at the Belfast City Airport. Our team added a professional, enthusiastic element to UCF’s fundraising activity.

Client: University of Ulster
Agency: Anderson Spratt Group / IPM

The I Love Mondays team have been working closely with ASG to promote the University. Our promotion began in earnest in September with a tour of the various University Campuses in Londonderry, Coleraine and Jordanstown. We formed part of the welcoming committee for secondary school students visiting the college.

Since then we have been promoting the campaign at major concerts at the Odyssey Arena in Belfast and this will continue into the New Year.

Client: Victoria Square
Agency: INC Advertising / LJK Communications

We’ve represented Victoria Square on a number of occasions now. Our first experience was forming part of an experiential campaign enticing people into a purpose built, luxurious living room set-up within the Centre. We would then encourage people to visit ‘The Residence’ which is the luxury apartment complex which forms part of the centre. We also took details of people that showed interested in visiting in the future. Our impact team accompanied people who were interested to the apartment where they would be shown around by an agent.