The reaction we got from doing this activity was something to behold.  We got so many smiles and thank yous from people throughout the land as they received their little surprise to brighten up the day.

Coordinating this activity was a lovely challenge.  Some of the locations just didn’t exist on Sat Nav so a little ‘back to basics’ style driving was in order.  The team got to see some of the most remote spots in NI and thoroughly enjoyed their challenging task.

We thought this was such a powerful tool that we did the same thing for ourselves using delicious branded cupcakes from Marshmallow Grove. From this activity we received 3 bookings from delivering 30 gifts as well as the e-mail and contact info for 30 individuals we’d like to speak to.

Compared to sending a normal mailing or handing a flyer out on the street we found this activity to generate us the most return for a business-to-business activity.  We simply identified the customers we’d like to work with and sent them something nice in person to introduce ourselves… easy and cost-effective.

Doing a little self promotion for I Love Mondays

We create memorable and effective advertising campaigns with a “WOW factor” – whether large or small, indoor or outdoor – which are easily achieved by using polystyrene foam. Examples of its uses include point-of-sale displays, 3D signage, scaled promotional and photo props, seasonal displays and others.

We’re extremely excited about this format because what we build for you is limited only by your imagination.  See below for some recent creations…

Giant chocolate bars. The black sheet in the background is 4' tall.

iFad created using the latest engineering and technological developments.

Giant iconic chocolate bar 2m (6'8") long and almost 1.2m (4') high.

Promotional prop. Although large it is lightweight and easily manoeuvred

Expanded polystyrene foam layered sign

3D Letters 5' tall CNC hot wire cut from blocks of expanded polystyrene foam

Which bars do you like to go to in Belfast from Dean Langasco on Vimeo.

If you’d like us to ask a particular question the next time we hit the streets please e-mail dean@ilovemondays.net

This is very interesting if you’re considering Social Media Marketing as part of your overall Marketing strategy.  Content taken from www.mediabistro.com.

Myths
-Social Media is super cost friendly
-It’s not about money
-Brands must give up control
-You can’t buy friends
-Authenticity is the most important aspect and cannot be sacrificed
-Campaigns must be ongoing
-It can only exist in the virtual world

They are also 100% green with zero emissions and virtually silent.   Get noticed with I Love Mondays Promotional Segways

We asked students in Belfast if they would accept a Facebook friends request from their mum or their mum’s friends.  Here is what they said…

Johnson & Johnson Visine Dry Eye Relief: Ambient stencil

Dry Eye Relief Ambient Stencil

On Wednesday 23rd September 2009, Sydney experienced one of its worse dust storms on record when winds of up to 100km/h shifted more than 75,000 tonnes of orange dust every hour from the Australian outback and then blanketed the city in a thick film of red. Unlike anything ever seen before by residents or weather experts, the dust storm provided a perfect tactical opportunity for Visine Dry Eye Relief. Using a saline solution, we stenciled the Visine logo onto dust-covered sidewalks, cars and shop-front windows around Sydney, highlighting the product’s ability to soothe and refresh dry eyes.

Advertising Agency: JWT Sydney, Australia
Associate Creative Director: John Lam
Creative Group Head: Laurie Geddes
Art Director: Steven Iannello
Copywriter: Ben Clare
Group Account Director: Paul Coles

(Credit to www.adsoftheworld.com)

Expedia – Italy special

Expedia Italy Special

Stencils distributed to coffee shops all over Italy to be used to create the offer in cocoa on top of milk foam. Underneath the cup is coaster with the Expedia website and an explanation of the offer.  This could be done very easily in Northern Ireland.  The experience would also create a buzz for the cafe’s agreeing to use the stencils and support the promotion.

Adidas – Adicolor Blue

Express Yourself

These posters with die-cuts were posted over existing colorful posters to create ad-hoc designs.  What street furniture, art, landscape could you piggy-back to promote your product or service? Look at shapes of the things around you – could these be used to make people think about what you have to offer?

Bike Doctor

Stencil over existing street icons

The Bike Doctor has two locations in Vancouver where they sell and repair bicycles. Existing road icons were painted over with stencil. Great use of existing medium, and very cost effective

Peter MacCallum Cancer Centre

Take a break from the Sun

Take a break from the Sun.  Effective use of a stencil and the sun to make people think